Mark Madsen’s Airtox Dominance FC Aims to Transform European MMA

Mark Madsen, Olympic silver medalist and former UFC lightweight, is launching a bold new venture: Airtox Dominance FC. Designed to rival top global promotions, the Danish startup hopes to become the premier MMA organization in Europe.

From elite venues like Copenhagen’s K.B. Hallen to a digital matchmaking system dubbed “Tinder for MMA,” Madsen’s vision is built for scale. Fighters and managers will connect through a real-time platform — allowing instant bout confirmations and cutting out red tape. Every request gets a reply within 24 hours, creating faster, smarter matchmaking.

The project goes beyond events. Airtox Academy will develop prospects, while the Fear Nothing Tournament — a landmark amateur lightweight grand prix — offers 50,000 DKK to the winner. Fights will be broadcast via Pluto TV and Swerve Combat, increasing visibility across Scandinavia, the U.S., and Canada.

For Madsen, it’s not just business — it’s personal. After years in the trenches as a fighter, he’s building the promotion he always wanted. If Airtox Dominance FC delivers, it could redefine what European MMA looks like on the global stage.